Robynn AI
Field Guide

Rory

Your conversational AI CMO — the front door you delegate to in plain language, grounded in your brand.

What it is

Hand work to a marketing chief in plain language.

"Hey, I'm Rory — your CMO." Rory is Robynn's conversational AI marketing chief — the front door you delegate to, in plain language, grounded in your brand context.

You don't fill out a form or pick a template. You describe what you want in a sentence of intent, and Rory drafts it — grounded in your Growth Cortex memory by default. The work happens in threads, and what comes out are artifacts: an article, a landing page, a social post, a newsletter, a press release, product copy, or ad creative. You steer, Rory drafts, you keep the judgment on what ships.

The pieces

Conversation, context, artifact.

  1. The Conversation

    A thread where you give Rory a task. The history stays, so context builds instead of resetting.

  2. The Context

    Your brand, drawn from Growth Cortex by default — plus any sources you add for the task at hand.

  3. The Artifact

    The output Rory drafts — an article, social post, or any of the seven types — yours to refine and carry into the studios.

Walkthrough

Brief Rory, get an artifact.

Brief Rory

Before you start: know what you want out — an article, a social post, the angle you're after.

  1. Open a thread

    Click New Thread in the left nav. This is where the task lives, and where its history will stay.

  2. Confirm the brand context

    Check the Brand context: Org brand selector so Rory drafts from the right memory.

  3. Describe the task

    Type one sentence of intent in the chat prompt, or open the guided wizard and pick an artifact type — Article, Social, Landing Page, and the rest.

  4. Refine in the thread

    Rory drafts an artifact; sharpen it in the conversation until it's ready to ship.

The Rory conversation view with threads, brand context, sources, and the artifact types Rory can draft.
Rory — conversations and brand context

Ground it in your sources

Before you start: gather the docs and links that matter to this draft.

  1. Add your sources

    Open the Sources panel and add what matters with Upload File, Add URL, or From sources already in your memory.

  2. Point Rory at them

    Reference the sources so Rory drafts from facts, not guesses.

  3. Let Rory draft

    Rory works from those sources alongside your brand memory.

  4. Keep it organized

    Keep your Conversations and Artifacts tidy from the left nav so the work stays where you can find it.

The Rory Sources view, where you add a URL or upload documents Rory reads and cites as it works.
Rory — sources
Built for a team

Rory is multiplayer by default.

  1. Shared the moment it exists

    Every thread is shared with your org the second you start it, and every artifact Rory drafts is shared too — so the whole team works from the same context. Send anyone a deep link to a chat and they land right where you are.

  2. Private when you need it

    Click into any thread or item and make it private. Shared is the default; the exception is yours to set.

  3. Publish an artifact to the world

    Share a single artifact — a landing page, say — outside Robynn. Hit Publish, choose how long the link should live, and send the URL. It exposes just that one piece, and expires when you said it would.

You briefed Rory and it brought the brand — a grounded artifact in hand. Next, take it into Content Studio or Campaign Studio to ship it.