Content Studio
Where your strategy stops being a deck and becomes a plan, a calendar, and the pieces you actually ship.
Turn a point of view into a quarter of work.
Content Studio is where a message becomes a plan, a calendar, and the individual pieces — each one researched and drafted by an agent, then shaped and shipped by you.
The agents take the blank page: research, first draft, a full schedule. You keep the calls only you can make — which message to lean into, what's worth shipping, what to cut. The rest of this guide walks you through it.
Three layers, one source of truth.
The plan
Your intent for a window of time — the audience, the message, the channels.
The calendar
When each piece ships. Drafted from the plan, rearranged by you.
The item
The actual piece — drafted in your voice, edited by your hand, linked back to its plan.
Create a content plan, research to published.
Before you start: pick a window to plan for — a launch, a theme, or a full quarter.
A plan is the through-line for everything you'll ship. You'll go from a blank window to an approved calendar with a draft behind every slot — the agents do the research and the first pass, you make the calls.
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Research the angle
Open Projects → New plan, name the initiative, and set the window (e.g. "Q3 launch", Jul–Sep). Robynn reads your Growth Cortex — positioning, audience, what's already shipped — so the plan starts from your truth, not a blank prompt.
New plan — research -
Set your intent
Enter the audience, the one message you're leaning into, and the channels. This is the call the agent can't make for you — everything downstream inherits it.
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Generate the calendar
Click Draft plan. The agent lays a cadence of pieces across your window, each slotted to a date. Read it as a strong first draft of the schedule, not a commitment.
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Iterate with the agent
Drag pieces to new dates, cut what doesn't earn its place, and ask the agent to reshape — "fewer posts, more depth." It redrafts the slots in place. This is the loop where the plan becomes yours.
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Draft a piece
Open a calendar slot, give a one-line angle, and the agent drafts it in your brand voice with the plan's context. Sharpen the hook and cut the filler — this is your 10%. In a hurry? You can start right here instead, with Create → New item.
New content item -
Approve and publish
Approve the plan, then Publish or schedule each piece. Every item stays linked to its plan, so the calendar always reflects what's actually live.
An approved quarter: a calendar you believe in, and a draft behind every slot — the agents took the blank page; you kept the judgment.
You now have a content plan: an approved quarter with a draft behind every slot — the agents took the blank page; you kept the judgment. Next, hand it to Campaign Studio to put a launch behind it.